Houndsy

Reimagining everyday pet products to be more convenient, durable, and beautiful.

Houndsy set out to reimagine the pet products people use every day, starting with the dog feeder, as pieces that are as convenient and durable as they are beautiful. Over several projects since 2023, informal has become their go-to partner for industrial design, engineering, and manufacturing.

For the first generation, we took the feeder from a hand-built unit with a highly distributed supply chain to a cost-optimized, integrated manufacturing model, consolidating parts and suppliers so the product could scale reliably and affordably. For the second generation, we re-engineered it in plastic to drive cost down further, and gave it a more refined, elevated look through new industrial design.