Process

Our method turns plans into action.

Four phases get you from idea to shipped product: recruit from the global Hardware Meetup community, match the right talent, quote in clear phases, and activate with full visibility.

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Phase 1

1. Recruit

We tap into the global Hardware Meetup community to recruit talented professionals with years of experience in their field to become informal members.

What sets us apart
  • 50+ cities and 50,000+ members, supported by informal
  • City chapters run by local organizers who know their hardware ecosystem
  • Members come in by referrals from our tightknit community
Hardware Meetup chapters: hover a city for its name, drag or scroll to explore
Phase 2

2. Match

Our network of 400+ hardware experts are vetted through our referral program, put through an onboarding process, and start with a small-scale engagement as we learn how they work.

What sets us apart
  • Thoroughly vetted hardware experts
  • Talent matched to your project needs and budget
  • Teams built around work styles and skillsets
Vetting funnel: contact, screen, onboard
Contact, screen, onboard: how experts join the network
Phase 3

3. Quote

Quoting projects in discrete phases allows for more accurate and refined estimates.

What sets us apart
  • The most accurate quote, with low and high ranges
  • A detailed scope of work written by the subject matter expert
  • Our portal enables us to customize a project based on your needs
Three project phases, each with a low and high cost range
Each phase quoted with a low and high range
Phase 4

4. Activate

Giving clients access to our communication channels provides real-time project insight.

What sets us apart
  • Members and clients connected in Slack and Google
  • Real-time feedback speeds up collaboration and iteration
  • Time tracking and status updates for full visibility
Project loop: input, design, review, iterate, output
Input, design, review, iterate, output: one shared loop

A global community, a vetted network, an honest quote, and end-to-end visibility.

50,000+
Hardware Meetup members across 50+ cities
400+
vetted hardware experts in the network
3
discrete phases keep quotes honest and refined
real-time
project visibility via shared channels
What clients say

Working with informal feels like a true partnership, not just a vendor arrangement. Their members truly understand what they're building, and are able to clearly articulate the cost and timeline trade-offs with any product design decision.

Rachel Allard Vice President of Marketing, Resonant Link Medical

informal gave a small, fast-moving team the range of a full hardware company across design, mechanical, electrical, firmware, supply chain, and branding, with on demand access to the talent we needed to keep Inku shipping.

Harshyt Goel Founder, Inkboard

informal paired us with Samantha nearly five years ago, and she's been integral to our marketing ops team ever since. They understood our needs and matched us with someone who had the right technical skills, and who also fit with how we work.

Maria Santoro VP, Global Digital Marketing & Ecommerce, Turtle Beach

I cannot recommend informal more highly. We were introduced to informal after having been burned by several product development shops, and the key difference when you work with informal is that you get to choose exactly who you work with. You know which engineers are working on your project - they don't market you on the A team and staff you with the C team. Who you meet is who you get, and that makes all the difference.

Scott Hickle CEO, Throne

informal helped us launch Lodge, and over the years their members have provided product support - from firmware to supply chain and new feature development whenever we need it. For a young brand, having that caliber of talent embedded with us is everything.

Sanjiv Lal President, Lodge Outdoor

Working with informal is a masterclass in keeping stakeholders informed. They share just enough detail to keep everyone aligned and confident about next steps on a project. As a founder, I always know exactly where we stand.

Pavan Bapu CEO & Co-Founder, Houndsy

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